As museums look for ways to attract more visitors, social media has become a key tool in drawing people along and engaging them. Some museums are trying to be more creative with social media, but step one is to make use of the main tools. Brooklyn Museum is certainly doing that. It has a main web site, a blog, a Facebook Page, a Twitter presence, a Flickr account, a Tumblr, a Foursquare, and more.

Unfortunately, a closer inspection reveals that many of those social media accounts are infrequently updated. Perhaps Brooklyn Museum would be better off focusing on one or two of the tools and using those selected tools creatively. There may be lessons here for other organizations attempting to cover all social media bases.

It is not enough to have social media accounts and badges on your website. You must actively engage the networks for your social media strategy to be effective.